Art Deco-inspired square luxury watches on Kickstarter challenging status quo of round watches

November 12 16:12 2021
SÖNER has designed unique luxury Art Deco inspired square watches backed by modern watchmaking technologies to ensure a timeless timepiece.

Gothenburg, Sweden – November 11, 2021 – After colossal success with LEGACY series, Swedish watchmaker SÖNER has recently launched another unique collection of luxury timepieces on Kickstarter. Aptly titled “Momentum”, the latest SÖNER watch series presents Art Deco movement-inspired square watches that aim to challenge the dominance of round dial watches in the contemporary timepiece world. The modern automatic watch is graced by proven minimalist design that combines premier quality with originality at an affordable price point.

The campaign is geared to raise around $17,395 within December 13, 2021.

The Momentum comes in 3 variations – 

  • Momentum P – Polished Stainless Steel Case with Green Dial and light brown leather strap
  • Momentum P – Polished Stainless Steel Case with Black Dial and Silver Milanese bracelet
  • Momentum I – Brushed Stainless Steel Case with Black Dial and Black leather strap
  • Momentum Q – Polished Stainless Steel Case with White Dial and Brown leather strap

“In a market that is mostly dominated by round dial watches, we wish to be something ‘different’. Inspired by the legendary Cartier Tank and JLC Reverso, our Momentum timepiece is an exclusive blend of Art Deco movement of the 1920s and modern watchmaking  that have come together to create something truly unique. We have strategically selected the ‘rectangular’ shape to differentiate both our watch design and business mentality from the existing watches in the market. We have specifically opted for a rectangular stainless steel case to pose a challenge to the dominance of circular-shaped timepieces and also to inspire the watch world to welcome the square design once again”, stated Freddie Palmgren, the founder of SÖNER.

Interestingly, the term SÖNER in Swedish stands for “sons”. Freddie said the SÖNER logo captures the essence of father-son bond, paying tribute to his two beloved sons, William and Widar. The two letters, “S” and “W” have been wrapped tightly into one another, representing SÖNER as well as William and Widar respectively. The 3 dots that stand above “SÖNER” represent the father and his two sons. 

“Like all our watches, the SÖNER Momentum too has been designed with a timeless design that you would love to pass on as a treasured family legacy to your future generations.”

Top features of SÖNER Momentum:

  • 316L Stainless Steel Case
  • Premier Japanese Citizen Miyota caliber 9039 24-Jewel Automatic Movement
  • Luminous Swiss C3 hands and indices
  • Sapphire crystal with anti-reflective coating
  • 10 ATM water resistance
  • Custom-made crown
  • 2 years of international warranty

“Our Momentum collection goes beyond mere telling of hours and minutes. Rather it focuses more on the little and big stories which make each one of us unique individuals. We have tried to incorporate some of the bests of the watchmaking world in Momentum and such a high-end project demands robust financial backup. Thus, this Kickstarter campaign. Your generous support will enable us to bring Momentum to life and usher in the era of square watches once again in the modern watch world.”

Backers will be rewarded with exclusive Kickstarter discounts on Momentum units. To show your support for the campaign, please visit Kickstarter or Youtube.

Media Contact
Company Name: SÖNER
Contact Person: Freddie Palmgren
Email: Send Email
Country: Sweden