New Ecommerce SEO Study Reveals the Most Important Ranking Factors for Products in Google Shopping and Google Search

August 23 09:02 2021
New Ecommerce SEO Study Reveals the Most Important Ranking Factors for Products in Google Shopping and Google Search
A chart showing the top 5 ranking factors for Google Shopping’s organic search listings.
A survey with dozens of expert ecommerce SEOs working at agencies, in brand marketing departments, and as freelancers has revealed the top ranking factors ecommerce websites should focus on in order to rank their products highly in Google’s search engine.

Dallas, TX – The 2021 Product Ranking Factors Study by the SEO experts at Joe Youngblood SEO & Digital Marketing Consulting, a Shopify SEO Agency and WooCommerce SEO Agency, has revealed for the first time exactly what ranking factors ecommerce merchants should focus on for higher organic search rankings in both Google’s classic organic search results and their new organic shopping search results. This study is the first of its kind that seeks to understand how the new shopping search engine works to rank individual products.

In April of 2020 during the early portion of the global pandemic Google opened up their shopping feature to organic listings, allowing ecommerce merchants to list their products for free on the search giant for the first time ever. We wanted to uncover what were the most important ranking factors for products in this new search experience and in Google’s standard search experience. 

Our survey sought out seasoned and expert SEOs currently working in the field who have hands-on experience ranking products in both types of these search results. We surveyed these professionals and worked to gain valuable insights from them about potential ranking factors that helped their ecommerce SEO efforts – specifically in regards to ranking products. The data from their collective input was used to generate new insights into the ranking factors for Google’s two sets of search results most used by consumers to find new products. 

“The top ranking factors we unovered after surveying dozens of our professional colleagues working in the ecommerce SEO industry shows smaller ecommerce websites exactly what they should focus on to help improve sales through organic serch results. This data should prove extraordinarily helpful to merchants and marketers as more of their customers look to purchase online.” – Joe Youngblood, Founder

As more and more retail business moves to online and consumers seek out a wider variety of options, it is important for ecommerce merchants to be able to compete at more than the local level for those sales.  With this data in their arsenal, merchants, SEOs, and marketers have another weapon in their fight for a portion of booming online sales.

More about the study can be found on the website: 

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Joe Youngblood SEO & Digital Marketing Consulting is a leading digital marketing and SEO agency based in Dallas, TX. Their unique research and marketing work has helped thousands of businesses improve their online pressence and increase profits.

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