Social media marketing guru Dan Raaf shared insights on hottest social media trends in 2021 on Medium

March 09 01:28 2021
Top SMM expert Dan Raaf’s new Medium article on leading 2021 social media trends highlights the importance of investing in rising social media apps like TikTok, creating strong GMB profile, investing more on influencer marketing, emphasizing more on marketing funnel and so on.

Los Angeles, California – March 8, 2021 – With the New Year fast marching on to it’s second quarter, social media marketers and businesses have already started looking for the top trends in SMM for this year. In that light, leading social media expert Dan Raaf, has recently published an article on Medium that shares insider insights on the hottest trends in social media to look out for the next 12 months. The article has emphasized and predicted increasing mobile and video consumption over social media this year as well as more focus on user-generated content, rising importance of GMB, more sophisticated email marketing and so on.

Dan Raaf oversees the strategy and execution of social media campaigns ranging from influencer marketing and promotion for personal brands to award-winning content for Fortune 500’s. And has personally helped clients reach a combined 1 billion+ people, grow millions of new followers, publish tens of thousands of social media posts. 

Titled “20 Social Media Trends to Watch & Follow for Your Business in 2021”, Raaf’s article has highlighted 20 dominant trends that are likely to rule the social media marketing world this year. Interestingly, the social media guru has dubbed “TikTok” as the “next big thing” in the social media world today. Per his statements, brands looking to cash in on the purchase power of Generation Z should emphasize on TikTok contents. The article has also mentioned Clubhouse and its importance in the current business scenario.

(In Frame: Dan Raaf)

“User-generated contents, especially the contents generated by micro and nano influencers, constitute a key social media trend for 2021”, read a part of the article while discussing other top social media trends. Interestingly, Raaf has stressed that one doesn’t always need to spend money on influencers to leverage their brand through UGC. A smarter and more economical way here is to share the contents and photos that have tagged their locations organically.

With Influencer Marketing fast getting traction by leaps and bounds, the Medium article has dedicated multiple pointers on capitalizing on the trend of influencer marketing. Raff has advised to focus more on nano and micro influencers if signing up with star influencers cross the budget. He has also highlighted the significance of influencer seeding. 

Speaking on Raaf noted about the need for businesses (especially local business) to create stronger Google My Business Accounts.

“Google reviews are more reliable than Yelp reviews and they’re critical for a solid local SEO. Having a strong local listing will also drive clicks, calls, leads, and sales for local businesses”, Raaf added in.

Moving further, the article has even included some old trends like Email marketing and SMS marketing as some of the hottest SMM trends for 2021. But, according to Raaf, one needs to revamp the way these strategies work for long and include the latest nuances to make them more relevant for today. For example, brands can try more mobile-friendly email marketing mails with emojis at the right places.

The Medium article has also mentioned the rise of custom filters and GIFs to create more awareness about brands, foray of “marketing funnel” into mainstream business jargon as well as growing usage of chatbots on business pages on social media for better and prompter customer care.

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