Former CFO of Beats Electronic (‘Beats by Dre’) Joins the Leading Oral Cosmetic Brand, Snow®

February 08 02:34 2020

PHOENIX, AZ – FEBRUARY 7, 2020 – The former CFO of Beats Electronics (Beats by Dre), Paul Eskenazi, joined Snow as a Chief Advisor. Snow® is the leading oral cosmetic brand known for its innovations in teeth whitening and world-class oral cosmetics (

Eskenazi’s past experience includes overseeing the acquisition of Beats Electronics for $3.6 billion by Apple. Prior to his position at Beats Electronics, Eskenazi supervised the sale of The Jim Henson Company for $1 billion to EM.TV as well as the Muppet Fra
nchise to the Walt Disney Company. He holds a bachelor’s degree in Economics & Finance from the University of Pennsylvania and an MBA from Kellogg School of Management at Northwestern University.

Josh Elizetxe, CEO of Snow®, welcomed Eskenazi by commenting “We are honored to have such an experienced advisor join our team and our journey on revolutionizing the way consumers think of oral care.”

Eskenazi’s experience brings large-scale operational and financial expertise to Snow’s immensely growing & agile team. This strategic addition to Snow’s advisory board will assist in providing expert counsel, spotting & analyzing new hires, and improving operational efficiency.

Speaking to Paul Eskenazi, he said “I am continually impressed by the innovation and stellar traction Snow continues to put out. I recognize Snow as the Apple of oral care, a refreshment to a dormant category. It is exciting to be a part of a historic disruption.”


Snow® is tackling the $29 billion oral cosmetic market and rivaling giants that have dominated the shelfs for decades. The oral cosmetic category has been much due for disruption. Snow’s mission has always been to deliver superior & premium oral cosmetic products in a fun & refreshing way. Snow has been referred to as the “Apple of Oral Care” or “The Confidence Company” by multiple media outlets.

In addition to impressive growth as a bootstrapped company, Snow has committed to a social mission of helping the 18 million American children who go without dental care each year. A portion of proceeds from every order are donated to this social cause.

Headquartered in Phoenix, Arizona, Snow’s innovations with teeth whitening have garnered them multiple industry awards and featured within magazines like Marie Claire, Elle, and Vogue. The team at Snow® has spent over $2.3 million in research & development over the years to formulate the most advanced teeth whitening formula and technology in the world. Snow leads in the beauty-tech sector with a wide range of direct-to-consumer and retail options. Snow’s full suite of products include their best in class anti-aging lip exfoliators and lip balms, whitening floss, and top-selling premium toothpastes. Snow® continues to innovate in the beauty and tech sector to deliver on their customer promise: a more confident you.

For more information on Snow®, visit:

Media Contact
Company Name: Snow®
Contact Person: Yogin Patel, Head of Press & Partnerships
Email: Send Email
Country: United States