Technology Vendors Leverage Tradeshow Expenses through Campaign with Robotics & Automation News and TR Cutler

January 27 08:40 2020
Technology Vendors Leverage Tradeshow Expenses through Campaign with Robotics & Automation News and TR Cutler

Many of the subscribers to Robotics & Automation News attend and exhibit at many industry tradeshows throughout the year. It is not unusual for each show to absorb a large percentage of the sales and marketing budget.  With each show at least six figures and the cumulative marketing spend often in the millions, it is ironic how poorly these events are cross promoted on social media and PR. Instead, a tweet will appear during the show saying to stop by the booth. Leveraging this critical marketing expense has never been effectively bundled until now. 

The new 2020 cross-promotional trade show sponsorship opportunity ensures that there are no fewer than ten published articles in the ten weeks prior to the event. These articles are then heavily cross-promoted in PR and social media. The published content is used as part of a marketing drip campaign to prospective attendees to make sure they do indeed, “Stop by the booth.” 

Cutler insists that leveraging the marketing expense of tradeshows is essential.  Published collateral carried vastly more credibility and establishes value propositions in a manner that far exceed internal blogs and brochures.  

Cutler has been writing for Robotics & Automation News for the past five years and helps to coordinate guests for the video podcasts.          

For more information contact Robotics & Automation News

About TR Cutler, Inc. 

Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 20-year anniversary of the Manufacturing Media Consortium.

Cutler has authored more than 7,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4200 industry leaders follow Cutler on Twitter daily at @ThomasRCutler

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